Strategies for Product Pricing

23rd April 2019  – Bangalore  - Royal Orchid

24th April 2019 – Chennai  - Abu Sarovar

25th April 2019 – Mumbai  - Ramada Plaza

26th April 2019 – Delhi  - Park Plaza


Mr. Dinesh Divekar

Business Mentor, Consultant & Trainer


It’s a well-known fact that the success of the product in the market depends on the four factors popularly known as the marketing mix. This involves the price, the product, the promotion and the place. The price should be competitive and reasonable, the product should be of good quality, the promotion should be impressive and appealing whereas the place should be pleasant and easily accessible. The current paper focuses on one of the Ps of marketing i.e. Price.

Setting the right price is always a challenge. If the product is sold at premium price, profitability increases but itvolume of sale decreases. If the product is sold economically, it might result in higher sale but the margins shrink. Therefore, setting right price is a perennial challenge. This programme will help participant to address this challenge.


after taking this 1-day training, participants will:

• Learn the advantages and disadvantages of different pricing methods;

• Learn to calculate the breakeven point (BEP);

• Develop competence to choose the correct pricing strategy to fit a firm’s overall objectives;

• Learn some of the economic theories underlying the marketer’s view of price and value.

Who should Attend

This learning programme is suitable for Entrepreneurs, Directors, Marketing/Sales professionals and all those who are involved in taking decision about price of the product.


• Introduction to product pricing

• Eight states of setting the product price

• Price and Costs

• Breakeven Analysis

• Price and Quality

• Introduction to Product Pricing Strategies

• Understanding Price and Quality Matrix –Premium Pricing, Penetration Pricing, Economy Pricing & Price Skimming

• Price and Distribution Matrix – Market Leader, Market Challenger, Niche Marketer & Market Follower

• Strategies to initiate Price Cuts

• Strategies to Price Increase

• How to Respond Competitors’ Price Changes

Profile of Faculty

Mr. Dinesh Divekar - Business Mentor, Consultant & Trainer

Mr Dinesh Divekar is versatile in the field of training and management consulting. His multifarious activities include writing articles, designing case studies and guiding juniors through various online forums.

He has handled the training and consulting across the spectrum of industries. Taking benefit of the exposure that he gets through his training and consulting, he conducts research through his participants. Based on his research, he has designed unique programmes like Effective Selling Skills for B2B Market, Key Account Management, Sales and Customer Strategy for B2B Markets, Strategies for Product Pricing etc.

 In addition to the training programmes in the field of sales and marketing, Mr Divekar also conducts training programmes in the field of business strategy like Strategic Analysis of the Enterprise, Strategy for Supply Chain Management etc.

Timings: 10:00 am - 5:00 pm, Registration begins at 9:30 am*

How to Register:

> Fees: Rs. 7000 /- +18 % GST per person.

> Please write to

> Call Mr. Rajeev Gupta - 09315556407 / 09711114779 / Call -011-42111617

> Mode of Payment: Cheque / DD / NEFT /Paytm

> Cheque favouring GFORD Institute of Management Pvt Ltd payable at New Delhi.

> Our GSTN. No. : 07AAECG5523F1ZU

> Fees include Refreshment, Lunch & Course Material. *Terms & Condition Apply.

GFORD Institute of Management Pvt Ltd

SF - 46, Cross River Mall, Plot No. 9B & 9C, Near Karkardooma Court Metro Station

Karkardooma, (CBD Shahdara) Delhi – 110032

Tel -011-42111616/617

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