Webinar on

Marketing Skills

The Art of Marketing and How to Promote and Sell Your Products

On

20th January 2023

11:00 AM to 04:30 PM

By

Mr. S Gopalaswamy

Visiting Faculty at IIM & Senior Advisor

This course wills Covers Many Areas Such as Understanding Customers, Marketing Strategy, Segmentation, Marketing Mix, Promotions, etc.

By the end of this course the delegates will be able to takeway:

Understand historical approaches to marketing and how marketing process works in practice

Analyse your company in relation with your competitors and by examining your customers decision-making process

Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy

Use product life cycle to decide on your marketing strategy

Set your pricing strategy using a variety of methods and in line with supply and demand

Identify distribution channels and setup various ways to get your products to customers ahead of your competitors

Use four main elements of promotion to popularise your products

Follow a number of well-established marketing guidelines to maximise your chances of success

Contents

Introduction to Marketing

What is marketing?

What are the historical approaches to marketing?

How does modern marketing differ from historical approaches?

What is involved in a marketing process?

What techniques are used for situational analysis?

How does marketing relate to sales and what does this mean when planning your strategy?

Understanding Customers

What is a SWOT analysis and how can you take advantage of it in marketing?

How customers decide?

How can you influence customers in each stage of their decision-making process?

How to devise a marketing strategy to appeal to customers in each stage of their decision-making process

Marketing Strategy

How to segment the market

How to target the market based on specific segmentations

How to devise a marketing mix and position your products appropriately according to your target market

What are various positioning strategies and what are their advantages and disadvantages?

Marketing Mix: Product

What is the life cycle of a product?

What to consider when developing products in line with your marketing mix

Marketing Mix: Price

What is involved in the process of pricing your products?

How to price your products in line with your objectives

What legal issues should you be aware of when pricing?

What are supply and demand curves and how can you use them when setting up your prices?

Should you have variations of a single product? If so, how many?

How to price multiple variations of a product to maximise your profit

Marketing Mix: Place/Distribution

What is the importance of distribution and what is involved?

What are various types of sales channels?

Marketing Mix: Promotion

How can you promote your product?

What are the 4 principal elements of promotion?

How to use viral marketing

What is involved in branding?

Marketing Analysis

What are best practices in marketing?

What are the critical areas in marketing that can make all the difference?

Profile of Faculty

Mr. S Gopalaswamy - Visiting Faculty at IIM & Senior Advisor

Experience of 20+ years in Behavioral and Functional Training, Profit Centre Operations and Sales & Distribution Management. Have facilitated and coached clients from wide range of industries. Retired from HUL as Senior Manager Channel Operations. Currently operating from Bangalore, Kolkata and Delhi.

Mr. S Gopalaswamy is Guest Faculty at IIM-C for MDC programs for Senior management as well as ISS probationers. Mr. S Gopalaswamy has Diplomas in Management, HR Management, Change management and a certification in Storytelling. Mr. S Gopalaswamys area of expertise include Sales Management, selling techniques, Business Partner Management, Lead Management, Train the Trainer, Competency Mapping & Development, Business Story Telling, Change Management, Execution Skills among many others.

Mr. S Gopalaswamy has a wide Industry/ Functional Experience / exposure Sector exposure: Manufacturing, Heavy Engineering, Industrial Products, Automobile, Oil & Gas, PSUs, Energy, Electricity Supply, Infrastructure, Paints, Adhesives, FMCG, Consumer Durables, Hospitality, Health Care, Fashion, Music Sales, Appliances, Real Estate, Projects, Telecom, IT, Banking, Jewelry..

Pre-requisites

You should have good internet connection and good quality headphone/speaker set with Laptop / Desktop.

You should have notepad/pen to note down important points.

How to Register -

Fees: Per Person

Rs. 7000/-

USD 141

18% GST is applicable

> Mode of Payment: NEFT /Paytm / Credit Card/ GPAY

> Fees include certificate of participation & Course Material.

*Terms & Conditions apply

Best regards

For GFORD Institute of Management Pvt Ltd

Piyush Verma

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