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Web Conference on Brand Management From Insight to Impact - Brand Strategy Done Right
Date: 18th June 2025 By Mr. Srinivas K Digital Marketer, Training and Development Specialist |
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Overview This intensive webinar is design for C-Suite and Senior Management in small to mid-size B2B, B2C, and B2B2C firms. Leveraging insights from top industry experts, real-world case studies, and agency best practices, participants will gain a fundamental understanding of how to conceive, plan, and execute impactful 360-degree marketing and advertising strategies that drive long-term brand growth. Learning Objectives:
Target Audience: VP Marketing, AVP Marketing, Sr. Manager Marketing, Brand Managers, Senior Sales and Marketing Managers, Research Analysts, Creative Directors, Copywriters, and other senior professionals seeking to upskill in strategic brand planning. |
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Agenda of Session Ø Welcome & Expectations ü Workshop Introduction & Overview. ü Interactive Ice-breaker w/ Brand Strategy Explainer Videos Ø What is Brand Strategy? ü The Essence of Brand Strategy: Why it's crucial for consumer affinity, competitive advantage, and defining brand purpose. ü Consumer Research as the Bedrock: Its vital role in long-term brand strategy and major campaign formation, with focus on the Indian consumer landscape (referencing Rama Bijapurkar). Ø Deep Dive into Research-Driven Campaigns ü Insights to Impact: How profound consumer insights lead to iconic communication. ü Case Studies: Analysis of campaigns driven by research (e.g., Pepsi vs. Coke, Netflix vs. Amazon's research approaches). Ø Industry Resources for Strategists ü Becoming a Top Strategist: Key Indian M&A publications, newsletters, and thought leaders to follow + Videos for learning great brand strategy thoughts and campaigns from top leaders. (e.g., Piyush Pandey, ET Brand Equity, Social Samosa, Karthik Srinivasan, Business Wars Podcast). Ø Tools for Consumer Research & Planning ü Data-Driven Insights: Overview and demo clips of essential tools for consumer research and media planning (e.g., GWI, Comscore, agency workshop insights). Ø The Art of Pitching & Campaign Planning ü The Advertiser's Mindset: How great advertising ideas are born from consumer behaviour and research (e.g., Mad Men clips, focus group insights). ü Behind the Scenes: Campaign ideation and brainstorming process (e.g., AMC's "The Pitch" episode - Fuller Brushman). Ø Building Long-Term Brand Strategy ü Brand Strategy Framework: A foundational approach used by top advertisers and marketers to year-on-year brand planning, with references and examples. ü Brand Core & Purpose: Defining the fundamental identity and mission. ü Distinctive Brand Expression: Crafting unique visual and verbal brand elements. ü Consumer Insights & Behaviour: Understanding of target audience motivations. ü Strategic Problem Solving: Business challenges through brand strategy. ü The Strategist's Toolkit: Methodologies and approaches for effective planning. Ø Q&A |
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Profile of Faculty Mr. Srinivas K - Digital Marketer, Training and Development Specialist A seasoned Digital Marketing Professional and Leader with over 15 years of experience in Digital Marketing. Mr Srinivas brings a unique blend of strategic vision and hands-on expertise to the table. He held leadership roles, being a core management team member of top Indian agencies like Mirum India (WPP Group) and FCB Kinnect (IPG Group), Srinivas has driven impactful digital strategies across various facets of the industry, including Social Media Marketing, Client Servicing, Social Analytics, Talent Development and HR. Notably, he has spearheaded the development of FCB Kinnect's robust training ecosystem, EDGE, (Enhanced Development Growth Ecosystem) fostering talent development and driving agency growth. With a strong foundation in SEO and Content Marketing gained at while working remotely with Bedrock SEO an agency in Manhattan, NYC, and extensive training experience with IIDE (Indian Institute of Digital Education) across the APAC and Middle east regions, Srinivas is passionate about empowering learners and businesses with the knowledge and skills needed to thrive in the digital landscape. |
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Pre-requisites You should have good internet connection and good quality headphone/speaker set with Laptop / Desktop. You should have notepad/pen to note down important points. |
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How To Register
18% GST is applicable > Fees include certificate of participation & Course Material. *Terms & Conditions apply Best regards For GFORD Institute of Management Pvt Ltd Ketan Kapoor For Booking - Email: [email protected] Mob. : 9711114779 / 9315556407 For Query and nominations – 9540012349 only Whatsapp For unsubscribe from the mailing list, please mail us on [email protected] |